of the -- but previously there was a close relationship between brooks and the murdochs and blair and some of his ministers, too, so the working of that soft power network, where you have the politicians, the media owners and regulations, it's not like the sectors, a much closer nexus there already, and the murdochs have been absolutely superb at courting and capturing the political classes, and making sure that they -- that they bend to their will. the political class -- >> let me jump in for a second. let me bring in toby. as he admitted, politicians sort of -- because they wanted support from the media and pleats were paid off. >> taking payments. some payments were in 1992, it was the sun what won it, the conservatives, an it's been a received wisdom that you needed the endorsement of "the sun" to get into power and get your messages across. that dam seems to have burst, but david cameron, his background is a pr guy. he had a great performance there. it suited him absolutely. >>> i've got about half a minute to break. you worry this could lead to regulation of the press in britain? >> absolutely, yes.